RW & CO. makes Notable reopening
May 26, 2010 | Kristin Laird | Comments
RW & CO. is marking the grand opening of its new Canadian flagship store in Toronto’s Eaton Centre tonight with a Notable event aimed at young and hip professionals.
Notable TV, an online hub filled with video reports, blogs and photos covering business, fashion, culture and entertainment is hosting the event today from 3 p.m. to 9 p.m.
RW & CO. caters to 18- to 30 year-old men and women, offering active, casual and urban clothing and accessories. This target is a perfect fit with the Notable audience, said the site’s founder and CEO Julian Brass.
“[RW & CO.] wants to reach the right audience… Someone who is classy and not all that fashion forward [but] fashion conscious,” he said.
Notable TV boasts a 25,000-member database made up of “hip, intelligent young professionals who want to look good at the office and at Saturday night dinner… [At RW&CO.] you can kind of do it all,” he said.
Brass worked with RW&CO. in the past, creating a branded video for the chain’s Yorkdale Mall location in Toronto when it celebrated its 10th anniversary last August.
The invitation-only event will be held in two locations: the new retail space and the pop up store RW&CO. was using during renovations, which will be used as a holding area where people can “network” and “schmooze,” said Brass.
Groups of 20 to 30 people will be escorted into the new space, which is only one store over, where they’ll receive a 20% discount on any purchases made this evening.
Invites were extended to individuals within Notable and RW&CO.’s databases said Brass, who expects approximately 800 people to attend.