Toyota is inviting Canadians to put their virtual foot down in a race to win a 2011 Scion tC.

In the latest iteration of the classic man-versus-machine showdown, attendees at several upcoming Canadian auto shows will be invited to test their skills in the “Take on the Machine” augmented reality racing game.

Developed by Attik, the game is intended to work in tandem with a 3D cinema ad as well as a new television commercial where the tC takes on and defeats “the machine.”

The promotion launches at the Montreal Auto Show Jan. 14-23 and will continue at shows in Toronto, Calgary, Québec City, Vancouver and Edmonton. Players can also play online. Global top scores will be posted on the leaderboard on the game website and on Facebook.

“This contest is a relevant point of engagement for Scion’s generation Y target market in Canada,” said David Gollom, manager, public relations for Scion Canada. “It invites them to experience the brand online, as they are accustomed.”