Sephora gives Canadian online shopping a makeover

October 22, 2012  |  Evra Taylor  |  Comments


Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of Sephora.ca.

The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and Canadian-exclusive offers from brand partners.

“As part of our expanding retail vision, we felt it was a necessary next step to give our Canadian clients a better and smarter online experience,” said Lori Castagna, vice-president and merchandising and marketing at Sephora Canada. “The entire site is Canadian specific, with special deals around duties, shipping and tax.”

In the past, Canadian clients shopped the U.S.-based Sephora.com directly, and then at checkout migrated to a Canadian process where there were product limitations and shipping and duties challenges.

“We have big plans for Canada,” said Castagna, pointing to upcoming new services, products and brand launches.

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