Sephora gives Canadian online shopping a makeover

October 22, 2012  |  Evra Taylor  |  Comments

Sephora, one of North America’s high-end beauty brands, has undergone a major facelift with the launch of

The new multi-channel website now features targeted product search for easier shopping – with indexed product characteristics ranging from ingredients to price – along with Pinterest tags for social bookmarking, fully integrated Canadian pricing, bilingual content and Canadian-exclusive offers from brand partners.

“As part of our expanding retail vision, we felt it was a necessary next step to give our Canadian clients a better and smarter online experience,” said Lori Castagna, vice-president and merchandising and marketing at Sephora Canada. “The entire site is Canadian specific, with special deals around duties, shipping and tax.”

In the past, Canadian clients shopped the U.S.-based directly, and then at checkout migrated to a Canadian process where there were product limitations and shipping and duties challenges.

“We have big plans for Canada,” said Castagna, pointing to upcoming new services, products and brand launches.

Loading comments, please wait.
Magazine Daily RSS