Staples Canada brings Dunder Mifflin paper to Canada
April 15, 2013 | Alicia Androich | Comments
Remember The Office episode that featured a commercial Michael Scott directed about his beloved paper company? It was a heartfelt homage to paper that touched on inspiration, connections and optimism and captured a floating piece of paper that symbolically tied everything together.
The voiceover ended with the absurd—and yet somewhat poetic – line “Dunder Mifflin – limitless paper in a paperless world.”
That line, along with other slogans from the fictional paper company from the NBC show – now in its ninth and final season – appear on a real product that Staples Canada launched Monday in Canada.
The office supplies company is selling Dunder Mifflin copy paper in-store and online in Canada through a licensing deal with NBCUniversal Television Consumer Products. It is the exclusive retailer for the product in Canada.
Packaging on the reams of paper feature slogans including “Get Your Scrant On” (a nod to Scranton, Pennsylvania, the city in which the show is set) and “Our motto is Quabity First.”