Staples seeking first-day-of-school stories

September 05, 2012  |  Marketing staff  |  Comments

Staples Canada has granted its customers an extension in an online promotion inviting them to share their best first-day-of-school stories.

In response to what it described as an “overwhelming” number of entries, the office supply company said Tuesday it would continue collecting stories from the start of the current school year.

The company has already created three webisodes from the hundreds of entries it received. The first, “Lynn’s Story,” appeared Tuesday on the company’s Facebook page and YouTube channel.

The company plans to show the videos throughout the month to encourage parents, teachers and students to submit their own story via Facebook.

Back-to-school is a key marketing period for Staples Canada. The company has donated more than $3 million in school supplies to students across the country through its ongoing “School Supply Drive.”

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