Target Canada gets its roast on with Starbucks Coffee Canada
February 15, 2012 | Alicia Androich | Comments
Would you like a latte with that $10 t-shirt?
Thanks to a new agreement between Target Canada and Starbucks Coffee Canada, shoppers will be able to mix retail therapy and their cuppa Joe in most of the Canadian Target stores, which will begin opening next year.
Target’s foray into Canada will start in spring 2013 with 125 to 135 locations. The in-store Starbucks-licensed stores will feature the usual customized beverages, with many also offering breakfast and lunch sandwiches, whole bean coffee, Starbucks Via Ready Brew products and other goods.
Target Canada senior vice-president of merchandising John Morioka said in a release that Starbucks has been part of the guest experience at U.S. Target stores for more than 12 years, so it was a natural fit to expand its relationship with Starbucks to “bring the true Target brand shopping experience” to Canadian shoppers.
Starbucks Canada president Colin Moore said the strategic relationship “represents another way we’re able to create meaningful connections with both new and existing customers.”
Minneapolis-based Target has 1,763 stores across the United States; 1,097 of them contain in-store Starbucks locations.