TFO installation aims to make opera accessible
September 19, 2013 | Michelle DiPardo | Comments
Twelve notes. Twelve opera singers. One instrument.
In collaboration with the Festival d’Opéra de Québec, French-language multi-platform network TFO and Lowe Roche brought opera to the street in August by inviting people in Quebec City to engage with a “living piano.”
The installation is a 12-note keyboard played by standing, sitting or running over giant keys as opera singers belt out their corresponding notes. From children to seniors (and the occasional dog), TFO allowed the public to play with and discover opera singing as they moved from note to note.
According to Monica Ruffo, CEO of Lowe Roche (TFO’s agency of record), the message behind “Living Piano” is to show people that opera can be fun, making it accessible to Canadians of all walks of life.
“We’re really going more experiential this time around. The idea is to make things a little more tangible for people,” she said.
Ruffo said there are plans to bring it to other cities in the works, but no dates have been confirmed as of yet.