The Privacy Roundtable: Big Data and Marketers
February 14, 2013 | Comments
As part of its special Privacy Issue, Marketing convened a panel of socially savvy media, agency, legal and academic know-it-alls to discuss the big questions facing marketers in Canada’s changing privacy landscape. Are teens and young adults really that much more willing to share personal info than older Canadians? If someone shares a personal product preference, can an agency use that in consumer advertising?
Here’s a excerpt from our hour-long discussion that focuses on drawing big data boundaries between consumers and marketers.
The full video series is available to our iPad subscribers in the Feb. 25 issue of Marketing, available now.
For more insight on online privacy and consumer expectation, check out Understanding Privacy in 2013: The New Rules of Engagement on Feb. 28. Tickets are still available