Two veteran US retailers hired to lead Hudson’s Bay marketing
October 28, 2013 | Kristin Laird | Comments
Hudson’s Bay Company has appointed two senior retail executives to fill the chief marketing officer and chief creative officer roles for its Hudson’s Bay and Lord & Taylor banners.
HBC announced Monday that Michael Crotty, the former vice-president of marketing at Nordstrom, had been named EVP, chief marketing officer at Hudson’s Bay and Lord & Taylor, while Russ Hardin is the new SVP, chief creative officer for both retail operations.
Crotty and Hardin will report to Liz Rodbell, the recently appointed president of HBC Department Store Group. Rodbell replaced Bonnie Brooks who became vice chair of the Toronto-based company in June.
“The new leadership will help us drive our marketing and creative efforts at Hudson’s Bay and Lord & Taylor, as we embark on our long-term growth strategies,” said Rodbell, in a release.
“Michael and Russ are experts in their respective fields with proven track records of success and I am thrilled to welcome them to the team,” she said.
Hudson’s Bay has undergone a great deal of change since Brooks took over in 2008. She is credited with breathing new life into the historic Canadian brand but today HBC also finds itself battling in an increasingly competitive retail space as a growing number of U.S. retailers move into Canada, including Nordstrom which is expected to open its first Canadian stores in 2014.
Both Crotty and Hardin have resumes rich in retail experience, having worked for some of the biggest and most successful chains. Aside from working at Nordstrom, Crotty has held senior positions at Bergdorf Goodman and Neiman Marcus. Hardin has worked with luxury and mid-tier companies including Saks, Avon and Lord & Taylor.
Crotty and Hardin will split their time between Toronto and New York.