VIDEO: Ways to amp up storytelling with creative technology

February 04, 2013  |  Alicia Androich  |  Comments

As much as content is king, so too is execution. James Stewart, producer and director at Geneva Film Co., a Toronto-based shop that specializes in digital 3D for commercial purposes, says those executions can be even more effective thanks to the cool technologies agencies now have at their disposal – from gesture control and GPS to 3D TV and augmented reality.

Speaking at FFWD Advertising & Marketing Week, Stewart explained why marketers should be “hacking” existing technology rather than buying off the shelf.

Videography by Pam Lau.

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