To drive awareness of and attendance at the annual Toronto Crime Stoppers Ball (a fundraiser attended by the city senior police staff), DDB Toronto got a bit cheeky with this video and matching print work.

This also marks DDB’s rebranding of the ball, which was formerly known as the Chief of Police Gala Dinner.

Agency: DDB Toronto
Copywriter: Arjang Esfandiyari
Art director: Jorgen Stovne
Executive creative director: Todd Mackie, Denise Rossetto
Creative director: Paul Riss, Rob Sturch, Paul Wallace
Account supervisors: Rico Tudico, Carly Sutherland,
Strategist: Lisa Hart
Production Company: Partners Films
Director: Michael Downing
Colour: Alter Ego
Audio House: Grayson Matthews