Watch This: Canadian Tire puts its products to the test

December 06, 2013  |  Kristin Laird  |  Comments

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi.

The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements.

It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested for Life” platform since launching it in July. To date the ads have featured such items as an electric chainsaw, Coleman tents and snow tires.

Each product is tested by a panel of Canadian Tire consumers to ensure it can withstand the rigors of every day life in Canada. Products that perform poorly are removed from the retailer’s shelves. Here’s a behind-the scenes look at the testing process for the Reflex line.

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