Watch This: Cundari quietly completes its 1m trilogy
February 03, 2012 | Jeromy Lloyd | Comments
The third of Cundari‘s 1m spots or BMW went live Friday. The Toronto agency has put this electric orange auto in some tricky spots, so it’s a curious choice to make the finalé stunt so much simpler and quieter. I’ll leave it to the gear-heads to assess whether this stunt effectively demonstrates something relevant.
Pete
I’m a gear head and I think this spot is meant for people like me that appreciate that BMWs handle so well because of the 50/50. Audi and MB don’t and they’re more about straight line speed.
Monday, February 06 @ 1:59 pm |
Stephen
That is pretty relevant considering a 50/50 weight distribution is key when designing a car with neutral handling.
Monday, February 06 @ 9:09 am |
geddy
Done before and better by BMW at least 15 years ago, by Fallon U.S. i believe.
Friday, February 03 @ 4:43 pm |