This is one spot from a series of online vids for General Mills‘ Bugles that goes full retro on its satire of game commercials. (This spot gives you a better idea of what they’re aiming for.)

The music and eagerness of ’80s kids advertising meets with the skeptical ennui of modern kids!

Agency: Cossette
Copywriter: Anthony Atkinson
Art directors: Greg Kouts, Daniel Vendramin
Creative director: Daniel Vendramin
Account team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Production company: Untitled Films
Director: Curtis Wehrfritz
Post pProduction: School Editing
Editor: Aaron Dark
Audio/music: Eggplant