Watch This: It starts with a look (K-Y)

December 12, 2013  |  Jeromy Lloyd  |  Comments

Women of the “zoomer” generation (baby boomers plus those in their late 40s) are the focus of K-Y‘s latest video spots. Promoting its Touch 2-and-1 Warming Oil and Personal Lubricant, the new series of online videos from DDB Canada‘s Toronto team is currently running in online pre-roll positions with a TV buy coming in 2014. (J3 is handling media for the campaign.)

The creative focuses on run-of-the-mill men doing less-than-sexy things, but still getting intrigued looks from their partners. Cue the R&B, and…

Agency: DDB Toronto
Copywriter: Domenique Raso
Art director: Rebecca May
Associate creative director: Paul Wallace
Executive creative director: Denise Rossetto, Todd Mackie
Chief creative officer: Kevin Drew Davis
Agency producer: Caroline Clarke
Account team: Jacqui Faclier, Susan Powell
Production company: Untitled Films
Director: Curtis Wehrfritz
Post-production company: Posterbory
Editor: Brian Williams, Raj Ramnauth
Audio house: RMW Music

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