Watch This: McDonald’s hints at more transparency
February 05, 2013 | Comments
“Our Food. Your Questions” is just the beginning, says McDonald’s Canada in a 60-second television commercial that launched Super Bowl Sunday.
The fast food giant has used the campaign as a way of supporting an open and honest dialogue with Canadian consumers. The program has garnered a tremendous amount of praise and industry accolades, including Marketing’s Marketer of the Year honour.