Watch This: Sears Continues Springtime Push
March 11, 2013 | Kristin Laird | Comments
Sears Canada has revealed the remaining two 15-second launch commercials of its “Spring Things” campaign.
Like the campaign’s launch ad, the new spots focus on a single Sears item – in this case a lawnmower and patio furniture.
“Spring is that time of year when people rediscover the outdoors, and we want to connect that time of year with our products to our customers,” John Rocco, vice-president of marketing at Sears Canada, told Marketing at the time of the launch.