Watch This: Subway on the ice

January 24, 2012  |  Jeromy Lloyd  |  Comments


Ontario’s Subway restaurants sponsor the NHL’s Ottawa Senators, and there are two new video spots to in rotation ahead of the NHL All-Star Game.

Toronto agency Cundari (which also works on BMW Canada and Firkin Restaurants) steered this effort. There’s print and radio work in the mix as well, and the QSR chain has its name on the scoreboard at the team’s Scotiabank Place arena.

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