Windows 8 takes over Rogers websites

October 30, 2012  |  Rebecca Harris  |  Comments

Select Rogers digital properties have been given a Windows-style makeover.

As part of a campaign to promote Microsoft’s new Windows 8 operating system, the homepages of Macleans.com, Chatelaine.com and Sportsnet.ca have been made to look just like the new Windows 8 interface.

Instead of each site’s usual homepages, content appears in coloured tiles while at the bottom of the page there are instructions to “touch, slide, scroll, click and connect” with each site.

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The new interface “is all about customizing your user experience on your home screen or homepage of your smart phone or tablet based on what your interests are,” said Gavin Roth, vice-president, multi-platform sales at Rogers Media.

“It seemed to fit nicely that we would make those [online content sections] look like tiles, similar to what would happen if you had Windows 8 on your tablet or smartphone,” added Roth.

The homepage integrations run until Nov. 7.

The campaign follows Rogers’ announcement Friday that it has partnered with Microsoft for the Canadian launch of Windows 8. Rogers will offer an exclusive selection of smartphones that run on Microsoft’s new operating system, as well as a Windows 8 tablet.

The campaign, which Rogers developed with media agency Starcom, also includes print ads and a broadcast component. Promos for Breakfast Television, CityLine and the fall primetime lineup on Citytv will feature the Windows 8 look and feel.

Rogers is also deploying street teams at sports venues including the Rogers Centre in Toronto and Rogers Arena in Vancouver, where fans can interact with Windows 8 through portable kiosks.

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