Your first look at the BlackBerry 10 Super Bowl ad

February 01, 2013  |  Jeromy Lloyd  |  Comments

Under the cover of night and a heavy embargo, BlackBerry maker BlackBerry has released this top-secret screen grab from BlackBerry’s first-ever Super Bowl commercial.

We’re not sure what to make of it either.

We are eager to see what the BlackBerry 10 campaign has put together to kick off its big U.S. push. But while CMO Frank Boulben told Marketing what we can expect from the rest of the campaign, he remained mum on his game day plans. I guess we’ll all just have to tune in.

#BBLaunch: Join the conversation on BlackBerry10

You may have noticed that has been doing a fair bit of reader outreach about the BB10 campaign. We’re eager to hear what you have to say about the work, the new brand and the company’s overall chances with its new product. That will continue Monday when we’ll poll readers for their thoughts on the Super Bowl ad. In the meantime, check out our other BB10 polls and weigh in the campaign so far.

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