30 Under 30 – Kathryn Buczko
August 24, 2013 | Alicia Androich | Comments
Kathryn Buczko, 27
Account Executive, Twitter Canada
“The first ad campaign that impressed me was… the “Got Milk” ads in the 1990s. As a kid growing up then, there was nothing more exciting and relevant than seeing your favourite celebrities in this ad campaign (JTT, anyone?).”
On the day it was announced Kirstine Stewart would lead Twitter Canada and that the company was hiring, Stewart got more than 300 applications to her LinkedIn account.
One of the world’s most iconic media brands was opening up shop in Toronto and the April 29 tweet prompted a flood of buzz and speculation within Canada’s media sphere. Everyone was dying to find out which lucky few would be hired.
There was a very big, very qualified pool of applicants from which to choose, says Stewart, “so it does take something extra special to be able to break out from that crowd.”
Kathryn Buczko has something special. She was one of six account executives hired for Twitter Canada, a tight ship that still has fewer than a dozen employees.
Buczko has a unique talent for explaining how clients can best use the platform, says Stewart. “She has a real sense of understanding and can help educate,” an invaluable skill set for the work Twitter Canada is doing.
While brands are excited about what social media could bring to their business, Stewart says they don’t necessarily understand the ins and outs yet. Buczko eases them in with a refreshing lack of jargon. “She gets right to the point and people really appreciate that because there’s enough murkiness around social media that people need to really grasp it quickly and she can [help with] that,” says Stewart.
“We’re literally running from agency to agency, spending our days getting people the right information on how they can use the platform,” says Buczko.
Some of the brands on Buczko’s current roster include Porter, The Bay, Victoria’s Secret, IKEA and Nike Canada. It’s not the first time she’s worked with big-name clients, though. Before joining Twitter Canada, Buczko spent roughly five years sharpening her social skills at Syncapse, the social media management company.
During that time, she earned a series of impressive promotions. She started as an account coordinator in 2008 and worked her way up to senior account manager with clients that included BlackBerry, L’Oreal and Pizza Pizza.
She says her transition from Syncapse to Twitter has been smooth since she’s already been through the process of working in an office that’s in its infancy. “I was the third employee at Syncapse. When I started, I was picking up dry cleaning and making reservations,” says Buczko. She’s seen similarities with ramping up the Twitter Canada business. “Some days we’re like ‘Where the heck is a notebook? How do we buy pens?’”
Her enthusiasm about bringing Twitter Canada to the market is palpable. She’s thrilled at the opportunity to educate potential clients about the company. “The days are packed, but we don’t even get tired because it’s just so exciting to be in the room and be in the energy with people that are so excited to have you there. It’s just incredible.”
Photography: Mike Ford
From Afridi to Wong, check out all the profiles in our 30 Under Thirty.