Leonard Asper knows a thing or two about sparring. His many bouts while leading the now defunct Canwest media empire are still fresh in the minds of media watchers. With that fight behind him now, Asper has become CEO of Fight Network. With the station’s new brand identity from Brandworks and Canadians hungry for the relatively new sport of mixed martial arts, Asper met with Marketing to discuss his goals for Fight Network and what a broadcaster dedicated to the ‘fight lifestyle’ can offer the nation’s advertisers.