Bell to rebrand A channel as CTV Two
May 30, 2011 | Canadian Press | Comments
The CTV television network plans to rebrand its A channel stations this fall as the CTV Two network.
CTV’s parent Bell Media said the new network will launch as the company transitions the stations to a high-definition signal.
The announcement was made Monday at the start of “upfront” week, when many homegrown TV stations reveal their fall lineups in a bid to seek early ad deals.
Citytv announced its lineup Monday, with the Shaw schedule set for release Tuesday. The fall slate for CTV and A channel is to be unveiled Thursday.
Bell said CTV Two will feature a mix of drama, comedy and reality programming as well as spotlighting day-to-day life in local communities in Vancouver, Victoria, Toronto, Barrie, Ont., Ottawa, London, Ont., Windsor, Ont., and Atlantic Canada through its news service.
The former A News brand will be changed into CTV News.
CTV acquired the A Channel stations in 2006 when it bought CHUM Ltd.
Mary
The CTV 2 concept is a bit different as it gives Bell Media an alternate place to recycle major U.S. prime properties. If something performs below par on CTV 1, it can be flipped over to CTV2 and repriced (and vice versa). We have already seen a bit of this strategy between CFTO and CKVR. The OMNI 1 and OMNI 2 concept primarily isolates ethnic language groups and fills in with syndicated strips.
Tuesday, May 31 @ 9:29 am |
Ace
CTV Two is not so original. When Rogers CFMT TV applied with the CRTC for a 2nd multicultural station (now known as OMNI 2 [CJMT]), the application branded the station as CFMT Two, until both CFMT and CJMT were rebranded as OMNI 1 and OMNI 2.
Monday, May 30 @ 6:57 pm |