Comments on: Gloss Leaders: 6 mags shaking things up

By: Marya Sawaf

Marya Sawaf — Mon, 11 Jun 2012 15:38:26 +0000

I agree with Jane Curran, magazines offer something very unique, the absence of clutter. My magazine Gadmouche has done the same thing, with an added branded content twist. With custom content groups springing up everywhere (Globe and Mail, Toronto Star) etc, I think bringing that over to magazines is the next step to building a sustainable business models. Exciting times for the publishing industry!

By: jane curran

jane curran — Fri, 08 Jun 2012 14:17:11 +0000

It is astonishing that magazine revenues are not hugely increasing in this cluttered media environment. Magazines offer incomparable engagement factors – speaking one-to-one to readers’ specific interests (usually without interruptions and multi-tasking). AND it is relatively inexpensive to build tremendous reach and frequency! If content is king, so should magazines be…

By: anne hayward

anne hayward — Tue, 05 Jun 2012 00:02:20 +0000

jeff that was a very interesting article. i didn’t realize that there were still a lot of magazines out there that are still surviving.

By: dad

dad — Mon, 04 Jun 2012 23:01:23 +0000

Wow Jeff! Great article. You really did your homework.Interesting to learn how the industry is reacting to current trends.

By: margot blevins

margot blevins — Mon, 04 Jun 2012 19:37:36 +0000

Neat to see how print media are adapting to other forums. I wish them well.

By: J Blevins

J Blevins — Mon, 04 Jun 2012 15:54:22 +0000

A crisp piece, very informative on the transition in the print media.