Apple is THE definitive brand. I’m unsure who’s been more affected by Apple than the people of the ad biz (1984?). The output enabled by the machines as well as the creative used to sell them (and the conversations around both) have changed the landscape of the business; As such, it would seem to me strange not to seek comment from those in the trenches. Armed with Apple, the people of the ad world have played a pinnacle role in changing the production and consumption of art, language, commerce, music, film, design and all things digital. Apple built the hardware but the ad world built the cult that surrounds it. The whole thing/idea/this WAS Steve Jobs.
I don’t think it’s disrespectful to Jobs at all. When nobody else was using Apple’s products, advertising professionals were. At a bare minimum, that gives the above individuals the right to comment on the effect he had on our industry.
Besides, let’s not forget that, as much as I respect Steve Jobs for building a world class brand, he didn’t write “1984″ or create the “Think Different” campaign. His agency partners did.
Anonymously dissing noted experts for their insights is like your crayon-wielding 5 year old trying to contribute to an adult conversation.
Thursday, October 06 @ 5:26 pm
Michael Budd
Apple is THE definitive brand. I’m unsure who’s been more affected by Apple than the people of the ad biz (1984?). The output enabled by the machines as well as the creative used to sell them (and the conversations around both) have changed the landscape of the business; As such, it would seem to me strange not to seek comment from those in the trenches. Armed with Apple, the people of the ad world have played a pinnacle role in changing the production and consumption of art, language, commerce, music, film, design and all things digital. Apple built the hardware but the ad world built the cult that surrounds it. The whole thing/idea/this WAS Steve Jobs.
(This was intended as a response to “Dagny” – mis-posted).
Thursday, October 06 @ 5:49 pm
Dan Stiavnicky
I agree. Who cares what you think. I worked with Jobs at Apple in the mid eighties in the product development group. I think the people who worked with him knew him best. Why did I even read the article? Even the first sentence is wrong… Jobs CO-founded Apple Computer Inc. And Wozniak was the brilliant engineer who built everything…
Enough wasting time…
Michael Budd
Apple is THE definitive brand. I’m unsure who’s been more affected by Apple than the people of the ad biz (1984?). The output enabled by the machines as well as the creative used to sell them (and the conversations around both) have changed the landscape of the business; As such, it would seem to me strange not to seek comment from those in the trenches. Armed with Apple, the people of the ad world have played a pinnacle role in changing the production and consumption of art, language, commerce, music, film, design and all things digital. Apple built the hardware but the ad world built the cult that surrounds it. The whole thing/idea/this WAS Steve Jobs.
Thursday, October 06 @ 4:30 pm |
Dagny
Oh please. Stop inflating yourselves, like you’re some sort of experts.
You’re just a bunch of advertising hacks, who cares what you think.
It’s like my crayon-wielding five year old commenting on the works of Michelangelo.
The whole thing/idea/this is disrespectful to Steven Jobs.
Thursday, October 06 @ 3:37 pm |
Ron Tite
I don’t think it’s disrespectful to Jobs at all. When nobody else was using Apple’s products, advertising professionals were. At a bare minimum, that gives the above individuals the right to comment on the effect he had on our industry.
Besides, let’s not forget that, as much as I respect Steve Jobs for building a world class brand, he didn’t write “1984″ or create the “Think Different” campaign. His agency partners did.
Anonymously dissing noted experts for their insights is like your crayon-wielding 5 year old trying to contribute to an adult conversation.
Thursday, October 06 @ 5:26 pm
Michael Budd
Apple is THE definitive brand. I’m unsure who’s been more affected by Apple than the people of the ad biz (1984?). The output enabled by the machines as well as the creative used to sell them (and the conversations around both) have changed the landscape of the business; As such, it would seem to me strange not to seek comment from those in the trenches. Armed with Apple, the people of the ad world have played a pinnacle role in changing the production and consumption of art, language, commerce, music, film, design and all things digital. Apple built the hardware but the ad world built the cult that surrounds it. The whole thing/idea/this WAS Steve Jobs.
(This was intended as a response to “Dagny” – mis-posted).
Thursday, October 06 @ 5:49 pm
Dan Stiavnicky
I agree. Who cares what you think. I worked with Jobs at Apple in the mid eighties in the product development group. I think the people who worked with him knew him best. Why did I even read the article? Even the first sentence is wrong… Jobs CO-founded Apple Computer Inc. And Wozniak was the brilliant engineer who built everything…
Enough wasting time…
Wednesday, January 04 @ 4:16 pm