Kristen Bell, Nia Long hit the Target in new branded content series
September 28, 2012 | Associated Press | Comments
Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale.
The company unveiled the three episodes of Falling for You Thursday at a private event at the SLS Hotel in Los Angeles.
Bell plays an advertising exec and Long plays her boss. Zachary Abel plays Bell’s rival – and potential love interest – in the series, wherein online viewers can click on any item on screen and add it to their shopping cart, from fashion to housewares.
“It’s a very exciting concept,” Bell said. “It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set).”
More than 100 products are featured in the three-episode arc. Falling for You will begin airing Oct. 2 and the products featured will be available until Nov. 1.