Louis Lalande has been named executive vice-president of French Services for CBC/Radio-Canada, permanently filling a position he has held on an interim basis since September.

In a release, CBC/Radio-Canada president Hubert Lacroix said that Lalande possesses the qualities required to further develop the broadcaster’s three main priorities that comprise its “2015: Everyone, Every Way” strategic plan.

“In a rapidly evolving media environment, Canadians are right to have high expectations for their public broadcaster,” said Lacroix. “We’ll need to move quickly to implement the required changes, and I’m confident that Louis has the skills and experience to meet these challenges, while keeping audience levels high across all our platforms.”

Lalonde has held a variety of positions in a nearly three-decade career with CBC/Radio-Canada, including 10 years as an executive director of technical production and, later, as executive director of news and current affairs for Télévision de Radio-Canada.

He was appointed executive director of regional services in 2006, responsible for all French-language TV, radio and web programming and managing a staff of approximately 1,000 people across the country.

The public broadcaster experienced “considerable growth” during Lalonde’s tenure, said the release, including the establishment of three multimedia centres in Sherbrooke, Trois-Riviéres and Saguenay, with a fourth slated to open in Rimouski later this year.

Radio-Canada also launched two local websites in Montreal’s off-island communities: Radio-Canada Rive-Nord and Radio-Canada Rive-Sud, making it “more effective and more relevant” in those communities.