Newspaper circulation continues to decline: ABC
Our national newspapers, aside from a precipitous decline in content, have ABOMINABLE, unbelievably RUDE, subscriber services departments, as well as erratic home delivery.
They deserve the fruits of their arrogant ineptitude, and good riddance to them!
Friday, August 26 @ 5:00 pm | Reply
@Patricia…What this article is saying in plain terms is,”Newspaper is NOT what it used to be!” Nobody can dispute that newspaper doesn’t work as well as it used to. My clients have identified this problem over the last couple years, and have made significant changes to their media buys! Plus, the newspaper is notorious for yearly rate increases – and declining circulation & readership!! What happened to the rules of supply and demand?? Welcome to the World Wide Web…it taking over the way we receive our information. And, ALL the newspaper companies our now trying to come up with inventive ways to charge for viewing their daily publications online. The times…they are a changing! Daily newspapers all over North America are filing for bankruptcy, and unless they learn to make the transition to web very soon…they’re going to go out like 8-tracks.
Friday, May 06 @ 12:36 pm | Reply
@Janet. Yes, there may be a strong correlation between the two, but a single copy can be read by multiple people, so that is why readership is numbers are more meaningful than circulation to advertisers.
Wednesday, May 04 @ 11:51 am | Reply
If circulation is down, readership is down also, so Patricia all you do is waster your clients money then.
Wednesday, May 04 @ 12:48 am | Reply
Advertisers don’t buy circulation. Rather, they buy readership, so ABC numbers are a mute point. NADbank, PMB and other stats related to “share of the fragmented media pie” are much better indicators of the health of the newspaper industry.
Tuesday, May 03 @ 4:27 pm | Reply