NFL championship ratings a win for CTV and RDS

February 08, 2011  |  Jeromy Lloyd with files from Advertising Age  |  Comments

While the Green Bay Packers raised the Vince Lombardi Trophy on Sunday night, Super Bowl supremacy was not their’s alone. CTV and RDS won big on ratings for what turned out to be the most-watched Super Bowl in Canadian history.

According to overnight data from BBM Canada, CTV garnered 6.54 million viewers for the big game, while French-language counterpart RDS got 754,000–a combined viewership of 7.29 million. That’s 5.4% higher than last year’s audience of 6.9 million.

Audience levels reached their highest during the half time show at 8.9 million, while 17.3 million unique viewers overall turned in at some point during the game.

The game set ratings records in the U.S. as well. Approximately 111 million viewers watched Sunday night’s broadcast of the Super Bowl on Fox, according to preliminary results from Nielsen, handily trumping last year’s viewership of nearly 106.5 million.

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