Notable gets a makeover and new URL
June 20, 2011 | Kristin Laird | Comments
Notable.ca, an online hub aimed at young professionals, has relaunched with a new look, an updated name, extended coverage and additional advertising opportunities.
The site first launched in 2008 as Notable TV and focused solely on the Toronto market with coverage that includes video reports, blogs and photos under the business, fashion, culture and entertainment pillars.
Today Notable.ca goes national to include localized editions from Vancouver, Calgary and Montreal, allowing advertisers to reach young professionals either on a local or national level.
The site’s founder and CEO, Julian Brass, put together editorial teams in each market after hearing encouraging feedback from users and advertisers alike.
Young professionals living outside of the greater Toronto area, and aware of what Notable TV was offering, expressed the need for similar sites in other markets, said Brass.
He added that advertisers and visitors alike have praised the platform for its ability to talk to early adopters. They wanted a national outlet, he said, and the new site accommodates both requests.
The goal of the site, said Brass, is to curate content as it relates to the lifestyle of well-balanced young professionals aged 25 – 45 that care about their work life, social life, health, society and the technology they use.
Notable.ca offers display ads, takeovers, branded content and video, as well as sponsored e-blasts to Notable’s growing member database, which, according to Brass, consists of 55,000 young professionals (including subscribers to the site and social media sites).
Lexus and Grey Goose vodka are two brands that have signed on thanks to the newly designed site. The latter is launching a campaign that “hits home on all different touchpoints of engagement,” said Brass. The effort is expected to go live in a couple of weeks.