PMB reports magazine readership up slightly in 2012
September 27, 2012 | Comments
Canadians read more print magazines this year than last, according to the Print Measurement Bureau’s (PMB) Fall 2012 study.
Print magazines in Canada had an average readership of 1.02 million Canadians in 2012, a slight rise from 1 million in 2011.
Kirby Miller, PMB chairman and senior vice-president of House & Home Media, said that the recent report shows that magazine readership in Canada is stable.
“There’s no doubt the print media are facing challenges these days, as buyers and sellers adjust to the changing media scene,” Miller said. “But these new PMB figures are really very positive. There’s no escaping the fact that Canadians are still committed to the printed magazine product.”
The study, which included 92 consumer magazines, showed the number of readers per copy across PMB titles also rose. In 2011, each magazine had an average of 4.93 readers per copy. By 2012, that average rose to 5.16.
The annual study also showed that young Canadians are reading print magazines. Canadians aged 12-34 read an average of 3.5 print magazines a month, which was exactly in line with the average amongst all Canadians.