Poll: Does Vine have marketing potential?
February 12, 2013 | Jeromy Lloyd | Comments
Like every new social media format before it, Vine is at the centre of a tug-of-war between fans who eagerly experiment with the video service, and detractors who wonder who would ever care about six-second videos.
Vine’s mobile app allows users to film and share exceptionally short video clips through their Twitter feeds. If you’re not signed-up already, several companies have created aggregate feeds of publicly shared Vine posts to give the world at large a look inside the user base.
Given marketers’ ongoing interest and experimentation with Pinterest, Twitter and other social services known for bite-sized content, we’re curious to get early reaction to Vine.