Report reveals Canadians’ online video consumption habits
August 20, 2013 | The Canadian Press | Comments
Most Canadians are watching online video, according to a recent report by the Media Technology Monitor.
Based on telephone interviews with 2,013 anglophone Canadians in March and April, three in four said they watched some online video in the past month.
About two-thirds said they’d streamed something on YouTube, 38% watched TV content online, 30% sat through a whole movie and 23% watched news or sports content.
About one in five said they used Netflix in the past month. The report suggests the popularity of the streaming service has contributed to a 100% increase in users reporting they watched movies online, compared to a similar survey conducted a year ago.
While video viewing on mobile devices is growing, computers were by far the most popular device used to stream video.
About 86% said they used a desktop or laptop computer to watch online videos, while about 20% said they used either a smartphone, tablet or internet-connected TV for streaming.
Young adults and students were identified as the most likely to be watching video online, with 92% of the survey respondents in both demographics saying they streamed video in the past month.
Not surprisingly, the over-65 demographic had the fewest online video viewers, with only 38% watching something on the web in the past month.