Super Bowl attracts 8 million viewers in Canada

February 05, 2014  |  Chris Powell  |  Comments

Masterchef rides football wave to strong debut

It may have been a super dud, but Canadian viewers still tuned in in huge numbers for the NFL’s marquee game on Sunday.

An average of 8 million people 2+ (7.3 million on CTV and 610,000 on French-language station RDS) tuned into Sunday’s Super Bowl showdown between the Seattle Seahawks and Denver Broncos, won 43-8 by Seattle in a blowout game that was effectively over by halftime.

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It was the most-watched program of the past two years in Canada, and the second most-watched Super Bowl on record behind Super Bowl XLVI in 2012, which drew 8.2 million people.

CTV says the game was the most-watched Super Bowl on record in the Western markets of Vancouver Calgary and Edmonton. Seattle’s proximity to Vancouver was a key contributor to a 44% jump in ratings among adults 25-54 and a 33% jump among adults 18-49 over the 2013 Super Bowl.

Audiences also stuck around for the premiere of the CTV original series Masterchef Canada in the post Super Bowl timeslot. The show’s premiere episode attracted an average audience of 1.6 million viewers 2+ nationally, a 28% increase over last year’s post-Super Bowl program Motive (1.23 million).

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