Video: The building momentum of location-based marketing
May 31, 2011 | Alicia Androich | Comments
During the recent Future Flash 2011, Marketing chatted with Asif Khan, founder and president of the Location Based Marketing Association, about the difference between location-based services and location-based marketing.
Describing where things stand in the evolution of location-based marketing today, Khan said “We’re still in the first half of the first period of the hockey game in location-based technology.” But it’s still certainly gaining momentum. Here’s more from Khan.