8 Canadian agencies make Film Lions shortlist

Film, one of the biggest competitions at the International Festival of Creativity, has released a list of finalists and Canadian agencies have made a strong showing. Taxi, John St. and BBDO Canada have all been named multiple times on the shortlist. Taxi’s “Eye Eye” work for Telus, and its “Bobbie Bishop” work for the Hockey Hall of Fame, are […]

Film, one of the biggest competitions at the International Festival of Creativity, has released a list of finalists and Canadian agencies have made a strong showing. Taxi, John St. and BBDO Canada have all been named multiple times on the shortlist.

Taxi’s “Eye Eye” work for Telus, and its “Bobbie Bishop” work for the Hockey Hall of Fame, are both in contention.

John St. is named for its self-promoting “Catvertising” online film, which documents the Toronto agency’s “rebranding” as a cat viral video farm, and for its “Routine” for Tetley Infusions.

BBDO also has three shots at a trophy, two for it’s multi-award-winning Skittles work (this time “Dr. Cyclops” and “Werewolf baby” are the contenders), and the again for the Canadian Paralympic Committee’s “Running’ spot, which features Paralympian Alister McQueen on an oval track, running past scenes of his injury and recovery.

LG2, DDB Canada, Grip Limited, Dare Vancouver and Cundari make up the remainder of the list of 14 shots Canadian agencies have at winning a Film Lion. Here’s the breakdown

* LG2 twice, once for Krispy Kernel’s “Couch” and again for “President”
* John St. for Tetley Infusion’s “Routine” and the self-promotional “Catvertising”
* DDB Canada for Lilly Canada’s “Basement’ (Cialis)
* Cundari for BMW M1′s “Helipad”
* Grip Limited for Expedia.ca’s “One Actor”
* Dare Vancouver for the Whistler Film Festival’s “Princess” and “Packing Up”
* Taxi for Hockey Museum’s “Bobbie Bishop” and for Telus’ “Eye Eye”
* BBDO Canada for Wrigley Canada’s “Werebaby” and “Dr. Cyclops” (Skittles) and for Canadian Paralympic Committee’s “Running”
Canadian agencies made 172 sumbissions to this competition, up from 154 in 2011, when 19 Canadian entries made this shortlist.
Only the U.S., the U.K. and Brazil submitted more Film work this year. Film Lion winners will be announced Saturday evening in Cannes during the final awards show.
To find out who wins in this and other Cannes Lions competitions, visit Marketing @ Cannes.

Advertising Articles

Ads You Must See: A ‘dismal’ week in ad land

Banksy's "dismal" ad, plus a gloomy spot from the British Heart Foundation

Why marketing needs more mentors (Discussion)

Providing career guidance is valuable for both mentor and mentee: Alan Middleton

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Proximity bolsters UX and strategy with new hires

Joe Szabo and Paul Hanlon join the Toronto-based Omnicom-owned shop

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Canada’s first party leader to post an ad on Instagram is…

Prime minister Stephen Harper using ads on social as part of election campaign

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

DenTek and Olsen Europe hire OverCat for PR

Toronto shop holds agency of record status on latest accounts