Two Canadian entries make Film Craft shortlist

JWT and Ruckus Films get Film Craft Script shortlist nod in Cannes, as do DDB Vancouver and Soft Citizen.

Two Canadian ads appear in the final set of shortlists of the 2012 Cannes Lions International Festival of Creativity. JWT and production partner Ruckus Films have been named for the Canadian Film Festival’s “Bank Teller,” and DDB Vancouver and Soft Citizen appear for B.C. Hydro’s “Internet” ad.

Both are in the running in the Script category of the Film Craft competition.

Canadian companies made 27 submissions in Film Craft (up from only seven last year), lagging nations such as the U.S. (640), and the U.K. (315).

The finalists for the new Branded Content contest and the Titanium & Integrated contests were also announced. None of the 19 Canadian companies that submitted work to Branded Content made the list, nor the 11 who threw their hat in the Titanium ring.

Canada’s participation in the Titanium contest has remained low over its nine year history. Rather than focus on a single media or area of marketing, Titanium is intended to honour “ground-breaking and innovative concepts” in the field and has, in recent years, emerged as the glamour award of Cannes Lions.

JWT, Ruckus, DDB and Soft Citizen will find out if their work is Lion-worthy on Saturday at the final Cannes Lions award ceremony. (Film will also be awarded on Saturday.)

Advertising Articles

Buzzfeed came to Canada, and you won’t believe what happened

Well, maybe you can: It scored deals with major advertisers

After Hours: The A,B,Cs of technology

Why Plastic Mobile's co-founder decided to write a children's book about tech

Tourisme Montréal gets artistic with new campaign

Agency turns to local filmmakers to portray their city

Philips launches ‘Feel Electric’ campaign

Documentary-style videos aim to get women to change how they shave

Children’s Wish Foundation steps it up with #DoTheLivi

Mosaic offers pro bono services to help make a nine-year-old famous

No Lotus Awards in 2016

B.C. recognition program will be retooled, ICA says

DanActive tries to stand out with ‘stay strong’ campaign

Danone Canada aims at 'self-realization seekers' to promote yogurt

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries