Two Canadian entries make Film Craft shortlist

JWT and Ruckus Films get Film Craft Script shortlist nod in Cannes, as do DDB Vancouver and Soft Citizen.

Two Canadian ads appear in the final set of shortlists of the 2012 Cannes Lions International Festival of Creativity. JWT and production partner Ruckus Films have been named for the Canadian Film Festival’s “Bank Teller,” and DDB Vancouver and Soft Citizen appear for B.C. Hydro’s “Internet” ad.

Both are in the running in the Script category of the Film Craft competition.

Canadian companies made 27 submissions in Film Craft (up from only seven last year), lagging nations such as the U.S. (640), and the U.K. (315).

The finalists for the new Branded Content contest and the Titanium & Integrated contests were also announced. None of the 19 Canadian companies that submitted work to Branded Content made the list, nor the 11 who threw their hat in the Titanium ring.

Canada’s participation in the Titanium contest has remained low over its nine year history. Rather than focus on a single media or area of marketing, Titanium is intended to honour “ground-breaking and innovative concepts” in the field and has, in recent years, emerged as the glamour award of Cannes Lions.

JWT, Ruckus, DDB and Soft Citizen will find out if their work is Lion-worthy on Saturday at the final Cannes Lions award ceremony. (Film will also be awarded on Saturday.)

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence