Two Canadian entries make Film Craft shortlist

JWT and Ruckus Films get Film Craft Script shortlist nod in Cannes, as do DDB Vancouver and Soft Citizen.

Two Canadian ads appear in the final set of shortlists of the 2012 Cannes Lions International Festival of Creativity. JWT and production partner Ruckus Films have been named for the Canadian Film Festival’s “Bank Teller,” and DDB Vancouver and Soft Citizen appear for B.C. Hydro’s “Internet” ad.

Both are in the running in the Script category of the Film Craft competition.

Canadian companies made 27 submissions in Film Craft (up from only seven last year), lagging nations such as the U.S. (640), and the U.K. (315).

The finalists for the new Branded Content contest and the Titanium & Integrated contests were also announced. None of the 19 Canadian companies that submitted work to Branded Content made the list, nor the 11 who threw their hat in the Titanium ring.

Canada’s participation in the Titanium contest has remained low over its nine year history. Rather than focus on a single media or area of marketing, Titanium is intended to honour “ground-breaking and innovative concepts” in the field and has, in recent years, emerged as the glamour award of Cannes Lions.

JWT, Ruckus, DDB and Soft Citizen will find out if their work is Lion-worthy on Saturday at the final Cannes Lions award ceremony. (Film will also be awarded on Saturday.)

Advertising Articles

Raising the Roof raises eyebrows with Toronto stunt

Stunt designed to put homelessness on the radar leading up to federal election

Citizen Relations shuffles executive team

Vancouver, Toronto and Quebec offices see new SVP, general managers

Edelman Canada opens in Ottawa

EVP Bob Richardson says nation's capital is ripe for business expansion

Environics Communications adds three to its Toronto office

Firm fills consultant, digital project manager and intermediate designer roles

Geox hires Canadian AOR to boost social, online presence

MacIntyre Communications takes over account from The PR Department

New Balance runs with Apex PR after competitive pitch

Toronto firm to provide full service public relations, social media and more

Camp Pacific hires Josh Fehr to fill newly-created ECD role

Neal Davies and Kyle Brownlow round out the Vancouver agency's recent hires