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	<title>Marketing Magazine &#187; PR News</title>
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		<title>TeamBuy partners with DDB Public Relations</title>
		<link>http://www.marketingmag.ca/news/marketer-news/ddb-46494</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/ddb-46494#comments</comments>
		<pubDate>Fri, 17 Feb 2012 17:27:22 +0000</pubDate>
		<dc:creator>Eve Lazarus</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[ben de castro]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[teambuy]]></category>

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		<description><![CDATA[DDB Canada’s Toronto office is the real deal for TeamBuy.ca, the Canadian-owned group-buying site. Ben De Castro, chief marketing officer, said TeamBuy.ca chose DDB Public Relations from six other agencies, which he declined to name. “We really need to work on getting our awareness up coast to coast and we wanted to go with a [...]]]></description>
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		<title>Zahn named Communicator of the Year</title>
		<link>http://www.marketingmag.ca/news/pr-news/zahn-named-communicator-of-the-year-46172</link>
		<comments>http://www.marketingmag.ca/news/pr-news/zahn-named-communicator-of-the-year-46172#comments</comments>
		<pubDate>Tue, 14 Feb 2012 11:30:03 +0000</pubDate>
		<dc:creator>Carol Neshevich</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[CAMH]]></category>
		<category><![CDATA[Carrie MacAfee]]></category>
		<category><![CDATA[catherine zahn]]></category>
		<category><![CDATA[IABC]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=46172</guid>
		<description><![CDATA[Catherine Zahn, president and CEO of the Toronto-based Centre for Addiction and Mental Health (CAMH), has been named 2011&#8242;s Communicator of the Year by the Toronto chapter of the International Association of Business Communicators (IABC). The award is given to a leader who demonstrates a strong commitment to strategic communication. &#8220;We&#8217;re just really proud to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GE study reveals qualified optimism about innovation</title>
		<link>http://www.marketingmag.ca/news/marketer-news/ge-study-reveals-qualified-optimism-about-innovation-44560</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/ge-study-reveals-qualified-optimism-about-innovation-44560#comments</comments>
		<pubDate>Thu, 19 Jan 2012 11:39:36 +0000</pubDate>
		<dc:creator>Matt Semansky</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[General Electric]]></category>
		<category><![CDATA[Global Innovation Barometer]]></category>
		<category><![CDATA[Kim Warburton]]></category>
		<category><![CDATA[StrategyOne]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=44560</guid>
		<description><![CDATA[Survey shows Canada needs to show off its innovation better A global study by General Electric shows that Canadian executives are optimistic about innovation in the country, despite barriers to commercialization and the perception abroad that Canada is not among the world’s most innovative markets.   GE’s second annual Global Innovation Barometer was conducted last [...]]]></description>
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		<title>Praxis revamps its brand</title>
		<link>http://www.marketingmag.ca/news/agency-news/praxis-revamps-its-brand-44349</link>
		<comments>http://www.marketingmag.ca/news/agency-news/praxis-revamps-its-brand-44349#comments</comments>
		<pubDate>Tue, 17 Jan 2012 11:45:00 +0000</pubDate>
		<dc:creator>Matt Semansky</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[lasikmd]]></category>
		<category><![CDATA[maureen juniper]]></category>
		<category><![CDATA[media headquarters]]></category>
		<category><![CDATA[Praxis]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=44349</guid>
		<description><![CDATA[PraxisPR, the Mississauga, Ont. agency, has changed its name to simply Praxis, part of a broader rebranding effort the firm has revealed to kick-off 2012. In addition to the name change, Praxis has redesigned its website, instituted a company blog and unveiled a new logo. The updated visual identity features the colours blue, green and [...]]]></description>
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		<title>Hill + Knowlton rebrands Canadian operation</title>
		<link>http://www.marketingmag.ca/news/pr-news/hill-knowlton-rebrands-canadian-operation-44288</link>
		<comments>http://www.marketingmag.ca/news/pr-news/hill-knowlton-rebrands-canadian-operation-44288#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:03:19 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[Hill + Knowlton Strategies]]></category>
		<category><![CDATA[Selena Cameron]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=44288</guid>
		<description><![CDATA[As part of a global rebrand that began rolling out in December, Hill &#038; Knowlton Canada has rebranded as Hill + Knowlton Strategies (Hill &#038; Knowlton Stratégies in Quebec). The rebrand, which takes effect today, reflects a January 2011 merger between Hill &#038; Knowlton and its sister WPP firm, opinion research and business advisory agency [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PEI expects tourism boost from Come Dine With Me</title>
		<link>http://www.marketingmag.ca/news/media-news/pei-expects-tourism-boost-from-come-dine-with-me-44029</link>
		<comments>http://www.marketingmag.ca/news/media-news/pei-expects-tourism-boost-from-come-dine-with-me-44029#comments</comments>
		<pubDate>Wed, 11 Jan 2012 18:40:56 +0000</pubDate>
		<dc:creator>Canadian Press</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=44029</guid>
		<description><![CDATA[The Prince Edward Island government hopes a menu of hit TV shows will help deliver new customers to the province&#8217;s doors in the weeks and months ahead. Fresh on the heels of international exposure from Will and Kate in 2011 and Regis and Kelly in 2010, Corus&#8217; W Network has announced its top-rated show Come Dine [...]]]></description>
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		<title>Inside Penn State’s crisis management</title>
		<link>http://www.marketingmag.ca/news/pr-news/inside-penn-state%e2%80%99s-crisis-management-43470</link>
		<comments>http://www.marketingmag.ca/news/pr-news/inside-penn-state%e2%80%99s-crisis-management-43470#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:44:59 +0000</pubDate>
		<dc:creator>Associated Press </dc:creator>
				<category><![CDATA[PR News]]></category>
		<category><![CDATA[Annemarie Mountz]]></category>
		<category><![CDATA[penn state]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=43470</guid>
		<description><![CDATA[Scandalized school reveals some, not all, of its PR operations]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Year in Review: Most-read stories of 2011</title>
		<link>http://www.marketingmag.ca/news/marketer-news/year-in-review-most-read-stories-of-2011-43255</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/year-in-review-most-read-stories-of-2011-43255#comments</comments>
		<pubDate>Wed, 04 Jan 2012 11:17:03 +0000</pubDate>
		<dc:creator>Jeromy Lloyd</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=43255</guid>
		<description><![CDATA[As 2011 dwindled, MarketingMag.ca tested its readers&#8217; news sense with a quiz, asking visitors to guess which of our top five stories was our most-read of 2011. Their choices ranged from a temporary renaming of a restaurant chain to a few items on the challenges Vancouver&#8217;s agency community faced. As it turns out, our readers [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What 2012 has in store for marketers, agencies and media</title>
		<link>http://www.marketingmag.ca/news/marketer-news/what-2012-has-in-store-for-marketers-agencies-and-media-43244</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/what-2012-has-in-store-for-marketers-agencies-and-media-43244#comments</comments>
		<pubDate>Tue, 03 Jan 2012 18:18:37 +0000</pubDate>
		<dc:creator>Advertising Age</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=43244</guid>
		<description><![CDATA[Advertising Age is putting its significant expertise to the task of predicting what 2012 has in store for the industry. Here are some excerpts from &#8220;What You Can Expect for Adland in 2012.&#8221; MARKETERS ALCOHOL The big action is in light brews; all eyes on Bud Light and Coors Light After slogging through another down [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Shell partners with Postmedia, CBC on new marketing initiative</title>
		<link>http://www.marketingmag.ca/news/marketer-news/shell-partners-with-postmedia-cbc-on-new-marketing-initiative-42914</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/shell-partners-with-postmedia-cbc-on-new-marketing-initiative-42914#comments</comments>
		<pubDate>Tue, 20 Dec 2011 19:44:57 +0000</pubDate>
		<dc:creator>Chris Powell</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[CBC Television]]></category>
		<category><![CDATA[douglas kelly]]></category>
		<category><![CDATA[Dragons’ Den]]></category>
		<category><![CDATA[Larry Lalonde]]></category>
		<category><![CDATA[MediaCom Canada]]></category>
		<category><![CDATA[National Post]]></category>
		<category><![CDATA[Shell Canada]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=42914</guid>
		<description><![CDATA[Shell Canada is putting its marketing energy into a new partnership with the Postmedia-owned National Post and the CBC Television reality program Dragons’ Den. The centrepiece of the program–which kicks off in January and will run through 2012–is a content initiative called “FP Energy,” which will be deployed across the Post’s print, digital and mobile [...]]]></description>
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