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	<title>Marketing Magazine &#187; PR News</title>
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		<title>On The Move</title>
		<link>http://www.marketingmag.ca/news/agency-news/on-the-move-140-79153?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/on-the-move-140-79153#comments</comments>
		<pubDate>Thu, 16 May 2013 19:40:32 +0000</pubDate>
		<dc:creator>Kristin  Laird</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

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		<description><![CDATA[Twitter Canada hires an account manager. Hill+Knowlton Strategies adds an assistant consultant A recap of who’s headed where in Canadian marketing and communications. SHANNON HUNTER left Toronto agency Capital C – where she served as a community manager for just over a year – and joined Twitter Canada as an account manager.  Hunter has also [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>H+K now handling PR for Whirlpool Canada</title>
		<link>http://www.marketingmag.ca/news/pr-news/hk-now-handling-pr-for-whirlpool-canada-78862?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/hk-now-handling-pr-for-whirlpool-canada-78862#comments</comments>
		<pubDate>Tue, 14 May 2013 20:22:16 +0000</pubDate>
		<dc:creator>Michelle DiPardo </dc:creator>
				<category><![CDATA[Accounts in Play]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78862</guid>
		<description><![CDATA[Hill+Knowlton Strategies Canada have formally announced they are the new agency of record for Whirlpool Canada, following a formal review. H+K will now handles a full range of public relations activities for the company, including media and blogger relations, product launches, community management and strategic event support. The formal pitch process took about six weeks, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Video: 5 big tips from Next Gen Dinner for aspiring marketing pros</title>
		<link>http://www.marketingmag.ca/news/agency-news/video-5-things-aspiring-marketing-pros-should-know-78398?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/video-5-things-aspiring-marketing-pros-should-know-78398#comments</comments>
		<pubDate>Fri, 10 May 2013 10:17:57 +0000</pubDate>
		<dc:creator>Carly Lewis</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78398</guid>
		<description><![CDATA[More than sixty of the industry&#8217;s brightest up-and-comers met for the annual Next Gen Dinner Series in Toronto earlier this week, but the soiree was more than just a meal. It was a coveted opportunity to rub shoulders with influential marketing professionals on the lookout for new talent. Not only did those young guests have [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>On The Move</title>
		<link>http://www.marketingmag.ca/news/agency-news/on-the-move-139-78458?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/on-the-move-139-78458#comments</comments>
		<pubDate>Thu, 09 May 2013 17:02:30 +0000</pubDate>
		<dc:creator>Kristin Laird</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78458</guid>
		<description><![CDATA[MacLaren McCann Vancouver hires Hall. Rogers Media hires Mancini. A recap of who’s headed where in Canadian marketing and communications. MacLaren McCann in Vancouver appointed industry veteran JOHN HALL to senior vice-president, director of media innovation. Hall has nearly 20 years experience with consumer research, strategy, digital and CRM across a range of industries including [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How BBDO created a social hit for the Ontario government</title>
		<link>http://www.marketingmag.ca/news/pr-news/how-bbdo-created-a-social-hit-for-the-ontario-government-78240?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/how-bbdo-created-a-social-hit-for-the-ontario-government-78240#comments</comments>
		<pubDate>Wed, 08 May 2013 20:21:43 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78240</guid>
		<description><![CDATA[In early March the Government of Ontario released one of the funniest government-approved ads in recent memory. Created by BBDO and the Ministry of Health and Long-Term Care, “Social Farting” was an instant hit on the social web. One of three Quit The Denial spots, the ad compared social smoking to farting and was quickly [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How well is Joe Fresh handling the Bangladesh factory disaster?</title>
		<link>http://www.marketingmag.ca/news/marketer-news/how-well-is-joe-fresh-handling-the-bangladesh-factory-disaster-78101?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/marketer-news/how-well-is-joe-fresh-handling-the-bangladesh-factory-disaster-78101#comments</comments>
		<pubDate>Wed, 08 May 2013 10:23:34 +0000</pubDate>
		<dc:creator>Alicia Androich</dc:creator>
				<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78101</guid>
		<description><![CDATA[Canadians hold their homegrown companies to a high moral standard, but a marketing expert believes Joe Fresh and its parent company Loblaw are making the right corrective steps as they navigate their way through the tragedy of the Bangladesh factory collapse. When a building in Bangladesh that housed five garment factories &#8211; including one that [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Teaser campaign asks Do You #Smallenfreuden?</title>
		<link>http://www.marketingmag.ca/news/pr-news/teaser-campaign-asks-do-you-smallenfreuden-78019?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/teaser-campaign-asks-do-you-smallenfreuden-78019#comments</comments>
		<pubDate>Mon, 06 May 2013 19:49:01 +0000</pubDate>
		<dc:creator>Russ Martin</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=78019</guid>
		<description><![CDATA[Several ominous orange billboards appeared in Toronto last week, posing a strange question: &#8220;Do you #smallenfreuden?&#8221; They feature no tagline, no brand logo and no call to action. Just a question with the term smallenfreuden (an English/German portmanteau meaning “the joy of small”) styled as a hashtag. Figuring the teaser billboards are part of a [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/pr-news/teaser-campaign-asks-do-you-smallenfreuden-78019/feed</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
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		<title>Citizen Optimum named Holmes&#8217; Canadian Agency of the Year</title>
		<link>http://www.marketingmag.ca/news/pr-news/citizen-optimum-named-holmes-canadian-agency-of-the-year-77963?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/citizen-optimum-named-holmes-canadian-agency-of-the-year-77963#comments</comments>
		<pubDate>Mon, 06 May 2013 18:35:56 +0000</pubDate>
		<dc:creator>Carly Lewis</dc:creator>
				<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77963</guid>
		<description><![CDATA[The Holmes Report has named Citizen Optimum its 2013 Canadian Agency of the Year. In a statement, Holmes Report editor-in-chief and chief executive officer Paul Holmes cited a 22% growth in Canadian fee income, earning new business from &#8220;marquee client&#8221; Procter &#38; Gamble, and work produced for Pampers, Tourism British Columbia, and Capital One Canada’s [...]]]></description>
		<wfw:commentRss>http://www.marketingmag.ca/news/pr-news/citizen-optimum-named-holmes-canadian-agency-of-the-year-77963/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>On The Move</title>
		<link>http://www.marketingmag.ca/news/agency-news/on-the-move-138-77822?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/agency-news/on-the-move-138-77822#comments</comments>
		<pubDate>Thu, 02 May 2013 18:14:03 +0000</pubDate>
		<dc:creator>Kristin  Laird</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Marketer News]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77822</guid>
		<description><![CDATA[Rethink adds to its creative departments. Proximity Canada gains a community manager. A recap of who’s headed where in Canadian marketing and communications. Pelmorex Media Inc. appointed RON CLOSE president and CEO. He replaces Pierre L Morrissette, the company’s founder and controlling shareholder, who will continue as executive chairman of the board. Close has held [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fleishman Hillard rebrands and expands</title>
		<link>http://www.marketingmag.ca/news/pr-news/fleishman-hillard-rebrands-and-expands-77603?rss=yes</link>
		<comments>http://www.marketingmag.ca/news/pr-news/fleishman-hillard-rebrands-and-expands-77603#comments</comments>
		<pubDate>Wed, 01 May 2013 10:43:23 +0000</pubDate>
		<dc:creator>Alicia Androich</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://www.marketingmag.ca/?p=77603</guid>
		<description><![CDATA[Fleishman Hillard is expanding beyond its PR roots with a major global rebrand that will see it evolve into a &#8220;fully integrated communications company.&#8221; The new look was revealed Wednesday. &#8220;We invested in nontraditional talent and new capabilities behind four significant growth areas driving our business today: the alignment of brand and reputation; analytics and [...]]]></description>
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		<slash:comments>0</slash:comments>
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