Lotus Leaf wins Alex and Ani
February 18, 2014 | Rebecca Harris | Comments
Lotus Leaf Communications was named Canadian PR and social media agency of record for jewelry company Alex and Ani, following a competitive pitch process.
Rhode Island-based Alex and Ani, which has retail stores in addition to retail partners, recently launched in Canada. Its products are currently available at The Bay, as well as independent jewellers. The brand focuses on eco-friendly and “positive energy” products made with recycled local materials.
“It was important for us to choose an agency that not only understands our core company beliefs, but actively works to create positive synergies with our brand,” said Christian Kalweit, Alex and Ani senior vice-president of international business development, in a release. “We immediately felt a connection with the Lotus Leaf Communications team and were impressed by their strategic thinking, social media presence, and extensive media and influencers relationships.”
Alex and Ani will formally launch at an event in Toronto later this spring. Julia Che, president of Lotus Leaf, couldn’t share specific details, but said the launch will speak to the positivity and energy of the brand, as well as its eco-friendliness.
“[Overall], their goals are to create awareness across the market nationally,” said Che. “As far as strategy goes, it’s really about ensuring that the Canadian consumer is educated about the brand, they understand the uniqueness of this brand, and [understand] that all Alex and Ani products are infused with positive energy.”