Newell Rubbermaid chooses Ketchum for PR
January 24, 2013 | Jeromy Lloyd | Comments
Ketchum Public Relations has been awarded business from Newell Rubbermaid following a competitive review, and is set to support a number of the company’s products.
The PR firm won out in a review managed by IBM Procurement services. It is now set to represent the client’s Sharpie, Paper Mate, Dymo, Uni-Ball and Expo office supply brands, as well as its Goody hair care products.
“We put Ketchum and the other competitors through a rigorous process to find the right partner to bring our brands to life through stories, events and online engagement,” said Gino Tersigni, vice-president and general manager for Newell Rubbermaid Canada, in a statement.
“That process led us to Ketchum, which we knew by reputation and from work in other markets as a firm that consistently executes the most creative, professional-quality work in PR.”