NKPR wins PR agency of record for Montreal luxury hotel
August 23, 2013 | Rebecca Harris | Comments
NKPR has been named public relations agency of record for Loews Hôtel Vogue in Montreal.
The Toronto- and New York-based PR agency will handle media relations, strategic planning, partnerships and in-house events for the 142-room luxury property, which recently underwent an extensive redesign. The property is owned by New York-based Loews Hotels & Resorts.
NKPR recently handled PR duties for the opening of Ink Entertainment’s La Société restaurant located within the hotel. “It was a great way for [Loews] to see the strategic thinking behind the way we work,” said Natasha Koifman, president of NKPR.
The majority of the PR efforts will be focused on the Toronto market. “[The hotel] is already on the ground locally and they’re really engaged when it comes to the local market,” said Koifman. “But what they want from us is getting the Toronto female business traveller to rediscover Loews Hôtel Vogue.”