We Care picks Apex for PR

March 15, 2011  |  Kristin Laird  |  Comments

We Care Home Health Services has appointed Toronto-based Apex Public Relations as its PR agency of record.

Apex will provide media relations, writing and internal communications for the home health-care service provider, which has 50 locations, serving over 15,000 people  in 800 communities across Canada.

“We Care looks forward to building and developing our profile among Canadians through the help of Apex’s strategic and creative ideas and strong media relationships,” said Anthony Milonas, We Care’s chief operating officer, in a release.

Apex’s work will focus on publicizing the importance of planning ahead for home care, and how those living with chronic conditions can maintain their independence.

“We are excited to take on the challenge of raising We Care’s profile and encouraging Canadians to think about home care in an entirely new way,” said Linda Andross, president of Apex Public Relations.

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