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Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

CBC brings header bidding integration to preroll video

Work with Index Exchange designed to bring more visibility to inventory

Google expands plans for faster mobile web to ads

AMP for Ads promises better user and advertiser experiences

The adtech opportunities in the Verizon-Yahoo deal

Combined entity may still struggle to get high rates for personalization and targeting

Polar studies elements that make native content clickable

"Sponsored" is common, but don't overlook "Partner" or "Promoted"

Freckle IoT partners with AirKast app network

Radio app network signs on to find shoppers in-store for retargeting and attribution

Amex boosts reach by building Facebook Pixels into native ads

Work with Sharethrough will add more than 20 million uniques a month

Making the case for LEAN-er online ads

Vibrant Media finds strong results in reducing ad weight, hopes others will follow

Canada has strong showing on Google viewability report

YouTube claims incredibly high viewability in Google's Global State of Play report