Chatter: What attendees shared about AdTech Canada 2016

The social comments just kept coming as we explored ad-blocking, the IoT and PMP

It only took two hours for #adtech16 to start trending in Toronto on Tuesday morning, demonstrating just how engaged the audience of advertisers, media agencies, vendors and brands had become in sharing highlights from Marketing‘s first conference of the year.

Our opening panel looked at the Internet of Things (IoT), where speakers suggested marketers should not only find their way onto more connected devices, but ensure they have the back-end data to bring the context they need.

Things got even more interesting when 30 Under 30 alumna Diana Lucaci presented examples of her research that explored the neuroscience behind consumer attitudes and behaviour towards online ads. Suffice it to say, the audience was impressed.

If there were any tense moments, they came during our ad-blocking debate, where guests from PageFair and TubeMogul squared off with Adblock Plus, whose speaker was brought into the conversation via a long-distance Skype call.

Though there wasn’t necessarily a “winner” in this debate, the one thing everyone agreed on is that quality creative can sustain consumer trust.

We ended the day with a keynote from AOL Canada on the current state of programmatic advertising, followed by a panel discussion on the rise of private marketplaces. There were still some surprises in store . . .

Even those from the outside found value in the conversation.

Get an even deeper dive by looking at the AdTech Canada 2016 conference highlights in The Marketing Debrief

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