Chatter: What attendees shared about AdTech Canada 2016

The social comments just kept coming as we explored ad-blocking, the IoT and PMP

It only took two hours for #adtech16 to start trending in Toronto on Tuesday morning, demonstrating just how engaged the audience of advertisers, media agencies, vendors and brands had become in sharing highlights from Marketing‘s first conference of the year.

Our opening panel looked at the Internet of Things (IoT), where speakers suggested marketers should not only find their way onto more connected devices, but ensure they have the back-end data to bring the context they need.

Things got even more interesting when 30 Under 30 alumna Diana Lucaci presented examples of her research that explored the neuroscience behind consumer attitudes and behaviour towards online ads. Suffice it to say, the audience was impressed.

If there were any tense moments, they came during our ad-blocking debate, where guests from PageFair and TubeMogul squared off with Adblock Plus, whose speaker was brought into the conversation via a long-distance Skype call.

Though there wasn’t necessarily a “winner” in this debate, the one thing everyone agreed on is that quality creative can sustain consumer trust.

We ended the day with a keynote from AOL Canada on the current state of programmatic advertising, followed by a panel discussion on the rise of private marketplaces. There were still some surprises in store . . .

Even those from the outside found value in the conversation.

Get an even deeper dive by looking at the AdTech Canada 2016 conference highlights in The Marketing Debrief

Add a comment

You must be to comment.

Create a Commenting Account

Tech Articles

Google offers consumers a new way to manage ads

Tool will allow some ad blocking and control information collection

Shikatani Lacroix ties VR and AR with neuroscience

Design firm partners with True Impact on new approach to retail research

The branded content that Canadians really want (Study)

StackAdapt helps companies understand how to get more ROI from native spend

Ad blockers make websites load faster… usually

Financial service sites seem prone to slowdowns when people use ad blockers

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix

Cannes 2016: Under Armour wins Film Craft Grand Prix

The sportswear brand races off with the top honour of the competition

Cannes 2016: Edeka and Beyoncé both named Music Grand Prix

J. Walter Thompson Canada's "Just Another Day" for SickKids wins Silver Lion