The new platform will be headed up globally by Brian Gleason (pictured), who most recently worked as global CEO of New York-based Xaxis. That company will now sit under [m]Platform.
Data in [m]Platform will connect information from WPP sources like Kantar and Wunderman, third-party data providers, GroupM’s data and client data when they choose to include it.
Four regional presidents have been named to support Gleason at a regional level. New York-based Phil Cowdell has been named president of [m]PLATFORM for North America. He’s promoted to the role from his most recent position of president of platform services.
[m]Platform will be split into four divisions: [m]Core, a full-stack audience intelligence platform; [m]Insights, an audience-centric media planning tool; [m]Analytics, combines online and offline campaign data; and [m]Report, a data dashboard.