Infographic: Programmatic marketers are well into mobile already

Millennial Media surveyed U.S. marketers and found that the majority those who buy programmatic are using it for mobile campaigns

A survey of U.S. marketers by mobile ad network Millennial Media has found that the majority of advertisers who buy programmatic are using it for mobile campaigns. Perhaps less impressive is that 85% of them are buying mobile banners. Check out some of Millennial’s other findings below.



Source: Millennial Media, 2014 Programmatically Mobile Report

Tech Articles

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

CBC brings header bidding integration to preroll video

Work with Index Exchange designed to bring more visibility to inventory

Google expands plans for faster mobile web to ads

AMP for Ads promises better user and advertiser experiences

The adtech opportunities in the Verizon-Yahoo deal

Combined entity may still struggle to get high rates for personalization and targeting

Verizon buys Yahoo for US$4.83 billion

Carrier wins internet giant after a five-month auction

Polar studies elements that make native content clickable

"Sponsored" is common, but don't overlook "Partner" or "Promoted"

Freckle IoT partners with AirKast app network

Radio app network signs on to find shoppers in-store for retargeting and attribution

Amex boosts reach by building Facebook Pixels into native ads

Work with Sharethrough will add more than 20 million uniques a month