Infographic: Programmatic marketers are well into mobile already

Millennial Media surveyed U.S. marketers and found that the majority those who buy programmatic are using it for mobile campaigns

A survey of U.S. marketers by mobile ad network Millennial Media has found that the majority of advertisers who buy programmatic are using it for mobile campaigns. Perhaps less impressive is that 85% of them are buying mobile banners. Check out some of Millennial’s other findings below.



Source: Millennial Media, 2014 Programmatically Mobile Report

Tech Articles

Does artificial intelligence have a place in PR? (Column)

As the media landscape continues to collapse, will AI be its saviour?

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

Ad Block Digest: Major coalition seeks new global ad standards

Adblock Plus faces challenges as users rebel and the industry unites against it

Brainjuicer launches System1 digital ad testing service

Testing "fame, feeling and fluency" in online display and video

How IPG Mediabrands uses data to plan YouTube alongside TV

Harvey Carroll says video is no longer an 'either/or story'

Mercedes takes viewers for a spin with 360-degree video

BBDO finds interactive format presents new scripting, production challenges

Dentsu Aegis’ chief strategy officer makes a big confession

Sasha Grujicic's talk at YouTube Pulse summed up the digital marketing challenge

Salesforce pitches smarter campaigns with Einstein AI

Artificial Intelligence offering follows $650 million in acquisitions