Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies

 
 

Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Tech Articles

CBC brings header bidding integration to preroll video

Work with Index Exchange designed to bring more visibility to inventory

Google expands plans for faster mobile web to ads

AMP for Ads promises better user and advertiser experiences

The adtech opportunities in the Verizon-Yahoo deal

Combined entity may still struggle to get high rates for personalization and targeting

Verizon buys Yahoo for US$4.83 billion

Carrier wins internet giant after a five-month auction

Polar studies elements that make native content clickable

"Sponsored" is common, but don't overlook "Partner" or "Promoted"

Freckle IoT partners with AirKast app network

Radio app network signs on to find shoppers in-store for retargeting and attribution

Amex boosts reach by building Facebook Pixels into native ads

Work with Sharethrough will add more than 20 million uniques a month

Making the case for LEAN-er online ads

Vibrant Media finds strong results in reducing ad weight, hopes others will follow

Canada has strong showing on Google viewability report

YouTube claims incredibly high viewability in Google's Global State of Play report