Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies

 
 

Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

Best,
David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Tech Articles

Addictive diversifies its mobile video offering

After testing with clients like Sephora, five-second and vertical formats debut

Ad Block Digest: A news org puts its staff on the front lines

A video appeal from reporters asks readers to whitelist

The state of programmatic native outstream video

Vitaly Pecherskiy sees so much potential, and only a few hurdles to overcome

Media.net deal ups the ante in ad tech acquisitions

Telecom firm to take on provider of contextual ads to Yahoo and Bing

Ad Block Digest: Is blocking really that widespread?

News and opinion on one of modern marketing's the most important issues

Facebook’s algorithm change: The early impact on publishers

Data from SimilarWeb suggests some sites are experiencing steep traffic loss

Programmatic expert lambastes reporting ‘magic tricks’

Agencies dupe clients with "missing columns," CMO claims

Strong returns from financial data

Not just for bankers; marketers are turning to financial data

Ad Block Digest: The Great Firewall shuts out ABP

Your at-a-glance update on the latest ad blocking news