Welcome to AD-Vantage

Canada’s best source for news on audience targeting and programmatic ad strategies


Canada’s best source for news on audience targeting and programmatic ad strategies

The ways audiences are being targeted and ads are being bought and sold are being turned on their head. The good news is Marketing is here to help you make sense of it all.

David Thomas, editor-in-chief

We’re committed to providing coverage of what matters in the business of marketing. That includes the growing role of analytics and audience intelligence, which allow for more precise strategies for targeting consumers with digital ads through real-time bidding and programmatic strategies.

As part of that commitment, starting today we will be here each Tuesday with a new weekly digital newsletter, called AD-Vantage. In each issue, we will track news, offer strategic insights and research – not just in the programmatic and ad tech space but in the key areas of audience intelligence and targeting that marketers need to master before they put their ad buys into action.

You can count on AD-Vantage for extensive coverage on how to measure and reach audiences as well as how to serve them automated ads. Watch for a mix of stories, columns and analysis, as well as featured research that tracks how fast this space is growing and how big a piece programmatic is grabbing of marketers’ budgets.

AD-Vantage is the new go-to source of news on digital ad commerce in Canada and essential reading for marketers and advertising professionals, media buyers, publishers and ad tech service providers. I hope we saw a lot of you at our recent sold-out, half-day conference on programmatic strategies in Toronto. If not, you can catch up to some of the content here.

Like our other digital newsletters, the AD-Vantage newsletter will be free and subscribers to our other newsletters receive it automatically but can opt out any time. If you haven’t signed up already, please take a minute and visit us online right now!

David Thomas
Editor-in-Chief, Marketing

To receive Marketing’s weekly AD-Vantage newsletter, sign in to our newsletter subscriber page and change your settings to include AD-Vantage (and check out our other weekly newsletters focusing on PR, media, careers in marketing and Marketing TV)

Tech Articles

AOL, HuffPo dive into VR storytelling

Ryot marks a bid create 'the world's largest 360-degree news network'

SoundCloud works with Triton on programmatic play

A bid to make streaming audio more targeted in Canada

The art and science of data-driven storytelling

An EA exec offers five strategies to develop the right narrative

SAS’s SVP of global marketing turns the page on analytics

Adele Sweetwood's book argues effective use of data is now table stakes

RBC Rewards goes mobile

New app lets customers track points and book travel from their phones

Rizer Social offers analytics to improve influencer marketing

Data from DMPs and platform APIs aimed at improving attribution

Capital One to host hackathon for charities

Credit card company is helping not-for-profits reach millennial donors

30 Under 30: The next generation of ad tech talent

Meet this year's honourees in areas like programmatic, search and ecommerce

Addictive Mobility promotes the concept of ‘mad tech’

Integration with Adobe Audience Manager offers more options on client side