From Morning Filter (March 13, 2014), Marketing’s daily morning newsletter
Poehler acts, directs, writes Old Navy’s latest
It’s unsurprising, given that the popular and entrepreneurial comedian is a master improv artist. But then again, she reportedly very careful about her own branding and choosy about partnerships – so kudos to Old Navy. The brand ceded quite a bit of control in order to get Peohler’ magic on TV and online.
[Read more via AdAge.com]
Will we see logos on NHL jerseys?
According to the experts, it’s only a matter of time. Same goes for the NBA, MLB and NFL too. “That would be a big culture shift and there would be some backlash from fans, but you can be sure they’re talking about it because that’s a lot of money on the table.”
[Read more via the Toronto Star]
Wall Street Journal expands into native advertising
WSJ Custom Studios is the paper’s new division for custom native content. Brocade has signed on as the first brand to try out its first product: Narratives. Why wait so long? “We didn’t think the time was right for the product last year. What made our decision easier were inquires from the FTC and the IAB, and let us go back to brands and show them something that is native-esque and is clearly labeled.”
[Read more via Digiday]
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