Bud to play in Super Bowl through 2014
January 21, 2011 | Associated Press with files from Marketing staff | Comments
Super Bowl fans can probably expect to see Clydesdales in the game for the next few years.
Brewing giant Anheuser-Busch InBev NV has locked up its position as the only national beer advertiser in the Super Bowl through 2014.
Anheuser-Busch has had a presence in the NFL’s championship game as the exclusive beer advertiser for 23 years. This season it will again feature its famous horses and, according to Kantar Media, it will keep its spot as the game’s largest ad buyer.
According to Advertising Age, A-B will be pushing its Belgian brew Stella Artois during the Super Bowl for the first time. “And instead of running nine ads for a total of five minutes, as it did last year, A-B will air five ads that run over three-and-a-half minutes,” it reports.
Aside from a 60-second Clydesdales spot for its Bud brand, the brewer will run three 30-second ads for Bud Light’s “Here We Go” campaign which launched during last year’s Super Bowl.
The week of the Super Bowl, which will be played Feb. 6, is a busy one for brewers with beer sales rising as much as 20% above a typical week in January or February.